Editorial Guidelines
At Kyrion Media, we emphasize the importance of adhering to a structured format and maintaining the highest standards of professionalism when creating a press release. A well-crafted press release ensures successful distribution and broad media acceptance. To guide our clients through the process, we have outlined the key elements and best practices that should be followed.
1. Format and Structure
The format of the press release is crucial for its acceptance and effectiveness. It must follow a specific structure to be considered by most media outlets. The key components of a press release include:
- Headline: A clear and concise title that captures the essence of the news.
- Subheading: A secondary line that provides more context or elaborates on the headline.
- City and Date: The location and the date the press release is being issued.
- Body: The core content of the press release, containing detailed information in a well-organized and readable manner.
- Closing: A brief closing statement, contact information, and any relevant call to action.
Failure to adhere to this format may result in rejection by websites, magazines, and other media platforms.
2. Grammar and Vocabulary
The language used in the press release must reflect the appropriate dialect and terminology for the industry in question. Avoid overly complex jargon or colloquial terms that might confuse readers or seem unprofessional. The tone should be formal, objective, and aligned with the expectations of the targeted media.
3. Length and Cost Considerations
The length of the press release can affect its distribution and cost. Businesses should determine the appropriate length based on the nature of the announcement and the platform’s guidelines. The cost may vary depending on the length, so it is essential to consider these factors when planning a press release.
4. Authorization and Legal Considerations
For press releases containing sensitive or legal information, such as details about a legal case or a settlement, it is essential to provide proof of settlement or relevant legal documentation. Additionally, if the press release mentions specific individuals, companies, or websites, it is necessary to obtain written permission from them via email or letter, confirming their authorization for inclusion.
5. Technical Specifications
- Links: All hyperlinks within the press release must be functional and lead to the correct destinations.
- HTML Tags: Avoid using HTML tags in the body of the press release, as these may interfere with formatting.
- Contact Information: Include clear and up-to-date contact details to ensure media outlets can reach out for further clarification or follow-up.
6. Publication and Revisions
Once a press release is submitted for distribution, it cannot be retracted. While we strive to distribute press releases to reputable platforms, the final decision to publish is based on the quality of the content, as well as its alignment with the editorial standards of the media outlets. If the press release is rejected, it will not be refunded.
7. Quality and Impact
The effectiveness of a press release depends on both its format and content. While we work diligently to distribute your press release to relevant media channels, the quality of the press release itself plays a significant role in determining its acceptance. We recommend that businesses take extra care in crafting their press release to ensure it meets professional standards.
8. Final Notes
At Kyrion Media, we understand the importance of press releases and their role in promoting your business. However, if the press release does not meet the required format or lacks the impact needed for media acceptance, there is a risk it will be rejected. We encourage all businesses to adhere to these guidelines to maximize the potential for successful publication.
Should you need assistance or clarification, please feel free to contact us. We are here to ensure your press release reaches the right audience and achieves its intended impact.